On September 3rd, Vogue Russia hosted Fashion’s Night Out in Moscow, in three different spaces, though the two most popular were TSUM, the gloriously uber-high fashion mecca next to the Bolshoi theater, and Tsvetnoy Universal Market, a six/seven storey building with a food market/mini cafe at the top, and much fashion for the whole family on the lower floors.
Let’s just say the night was both spectacular and underwhelming all at the same time, but shortly you’ll see my reasoning. Bad news first, I guess? Let’s rip it off like a bandaid. Well, both places that I went, TSUM and Tsvetnoy, were incredibly crowded–that’s a good thing… For Vogue and the stores themselves. Additionally, there were many glamorous exclusives for the night, and only that night. This was both a good and saddening thing, but I’ll explain. Online, when Vogue Russia published all of the exclusives in the respective stores, there was great lighting, perhaps some photoshop… Case and point, you wanted those exclusives, including every single one of the 13 exclusive t-shirts designed by Russian designers on sale for the night. Then, you get to FNO Moscow and the exclusive items in person are very meh. In additon to finding out that not all 13 shirts are for sale, and good luck trying to locate the ones for sale in the stores… Plus, they were (mostly) victims of looking amazing… online.
The pretty cool things about FNO Moscow? Well, the t-shirts. After a while of looking at them, they actually were pretty cool in person, but some of them… I just couldn’t come to call them fashion, but that’s just my taste. The celebrities, models, and Vogue personel… Alright, I know of a lot of Russian celebrities, but I don’t know them all. Some people you looked at, you just instantly knew they were someone great. Others, like models–ahem, ahem, Natasha Poly (my biggest model crush) was there–are more obvious to spot. And of course, due to it’s sponsorship by Vogue, Vogue Russia editors were all over, and that was pretty darn awesome. Other than that, you could get free ice cream and bubbly, some balloons, and some brands were offering 10% off during the night.
Overall, was it a grand success? Well, in my opinion, not really. I see why the New York Fashion’s Night Out fizzled. In the end, it’s just another night of shopping where the well-heeled come to flaunt their plastic cards and the buff men see who can carry the most shopping bags. Yes, it has loud music and free ice cream and bubbly, some free manicures, rides in Audis, and some celebrity sightings, but it’s not much different from a normal day out in Moscow. Would I go again? Most certainly, it’s a place to see and be seen, it’s in Moscow, and at the end of the day, it’s a fashion holiday–I can certainly make room for that.
More pictures from the night
The installations, for the most part were great! Super cutting edge, but some left me wondering, who would wear these outfits put together like this? However, the individual pieces… stunning..
This was taken at Tsvetnoy Univermag… If you can imagine, TSUM was even more packed, and here at Tsvetnoy, as the night went on, space became more and more precious.